jasmine salinas
330+ MPH NHRA TOP FUEL DRIVER
Professional athlete, content creator and the fastest woman of color in motorsports—competing at the highest level of drag racing while building a platform that reaches far beyond the racetrack.
330+ MPH
NHRA TOP FUEL
12M+
EST. 2026 MEDIA & SOCIAL IMPRESSIONS
$600K+
EST. 2026 EARNED MEDIA VALUE (FEB-OCT 2026)
140k+
INSTAGRAM COMMUNITY
34m+
U.S. FAN BASE
MORE THAN A RACE CAR DRIVER.
Watch the story behind the helmet—on the track, in the pits, and beyond.
2026:
Breaking Through
Career best
VICE TV ‘CHASING SPEED’
Featured storyline across 3 of 6 episodes.
Sonoma Top Fuel Runner-Up
12M+ estimated media & social impressions.
$600k+ estimated earned media value.
Generated February-October 2026 across national television, documentary, editorial, podcast, digital and social coverage.
We take time to look back on what worked, what didn’t, and how we can continue to improve—together.
Seattle Provisional No. 1 Qualifier
Mission Foods challenge finalist
U.S. Nationals Top-Six Qualifier
NATIONAL TV / VICE TV / NHRA / DIGITAL / PODCASTS / SOCIAL
why jasmine
ATHLETE
Competing at the highest level of drag racing with one of the most respected family-owned teams in the sport.
STORYTELLER
Authentic content, behind the scenes access and a growing community that connects with Jasmine’s lifestyle, personality, and journey.
BRAND PARTNER
V.I.P. hospitality, B2B relationship building, custom content, appearances, and brand storytelling tailored to your goals.
Built Beyond the racetrack
Jasmine gives partners something traditional race-car sponsorship can’t: a driver with an established audience and the ability to tell a brand’s story herself.
140k+
INSTAGRAM FOLLOWERS
350k+
TOTAL SOCIAL COMMUNITY
the nhra advantage
NHRA delivers one of the most loyal and engaged fanbases in motorsports. Gain access to national television coverage, massive event attendance, and unparalleled access to teams, drivers, and fans.
34m+
U.S FANS
2m+
ANNUAL ATTENDEES
NATIONAL TELEVSION
GLOBAL STREAMING
VIP HOSPITALITY
your customers inside our world
Give your clients, team or VIP guests an experience they’ll never forget. From private hospitality and behind-the-scenes access to Top Fuel warm-ups, pit tours and meet-and-greets, a race weekend with Jasmine and Scrappers Racing is a one-of-a-kind opportunity to build relationships and create lasting impressions.
PARTNERSHIP CASE STUDIES
Real brands. Real results. See how we work with partners to create meaningful exposure, engagement and business value.
WELD WHEELS
Objective: Brand visibility + authentic product integration
Activation: Race car integration, social content, track presence, storytelling
Results:
46.1M broadcast viewers
1.3M+ Instagram views
Increased brand engagement
PEP BOYS
Objective: Brand visibility + authentic product integration
Activation: Race car integration, social content, track presence, storytelling
Results:
46.1M broadcast viewers
1.3M+ Instagram views
Increased brand engagement
VALLEY SERVICES
Objective: Brand visibility + authentic product integration
Activation: Race car integration, social content, track presence, storytelling
Results:
46.1M broadcast viewers
1.3M+ Instagram views
Increased brand engagement
FEATURED IN
Jasmine’s story and impact have been highlighted across major media platforms.
current partners
Proud to work with leading brands and companies that share our passion for performance, innovation and community.
ready to go 330 mph with us?
Let’s build a partnership around your goals. From brand exposure to VIP hospitality, content and more—we’ll create a program that delivers real value.
