jasmine salinas
330+ MPH NHRA TOP FUEL DRIVER
Professional athlete, content creator and the fastest woman of color in motorsports—competing at the highest level of drag racing while building a platform that reaches far beyond the racetrack.
330+ MPH
NHRA TOP FUEL
12M+
EST. 2026 MEDIA & SOCIAL IMPRESSIONS
$600K+
EST. 2026 EARNED MEDIA VALUE (FEB-OCT 2026)
140k+
INSTAGRAM COMMUNITY
34m+
U.S. FAN BASE
MORE THAN A RACE CAR DRIVER.
Watch the story behind the helmet—on the track, in the pits, and beyond.
2026:
Breaking Through
Career best
VICE TV ‘CHASING SPEED’
Featured storyline across 3 of 6 episodes.
Sonoma Top Fuel Runner-Up
12M+ estimated media & social impressions.
$600k+ estimated earned media value.
Generated February-October 2026 across national television, documentary, editorial, podcast, digital and social coverage.
We take time to look back on what worked, what didn’t, and how we can continue to improve—together.
Seattle Provisional No. 1 Qualifier
Mission Foods challenge finalist
U.S. Nationals Top-Six Qualifier
NATIONAL TV / VICE TV / NHRA / DIGITAL / PODCASTS / SOCIAL
why jasmine
ATHLETE
Competing at the highest level of drag racing with one of the most respected family-owned teams in the sport.
STORYTELLER
Authentic content, behind the scenes access and a growing community that connects with Jasmine’s lifestyle, personality, and journey.
BRAND PARTNER
V.I.P. hospitality, B2B relationship building, custom content, appearances, and brand storytelling tailored to your goals.
Built Beyond the racetrack
Jasmine gives partners something traditional race-car sponsorship can’t: a driver with an established audience and the ability to tell a brand’s story herself.
140k+
INSTAGRAM FOLLOWERS
350k+
TOTAL SOCIAL COMMUNITY
11%
ENGAGEMENT RATE
RANKED #14
RACING INFLUENCER ON IG BY FEEDSPOT
the nhra advantage
NHRA delivers one of the most loyal and engaged fanbases in motorsports. Gain access to national television coverage, massive event attendance, and unparalleled access to teams, drivers, and fans.
34m+
U.S FANS
2m+
ANNUAL ATTENDEES
NATIONAL TELEVISION
TV BROADCAST & LIVE STREAMING
VIP HOSPITALITY
your customers inside our world
Give your clients, team or VIP guests an experience they’ll never forget. From private hospitality and behind-the-scenes access to Top Fuel warm-ups, pit tours and meet-and-greets, a race weekend with Jasmine and Scrappers Racing is a one-of-a-kind opportunity to build relationships and create lasting impressions.
BUILT DIFFERENT FOR EVERY PARTNER.
From long-term brand integration to national campaigns and targeted media activations, partnerships are built around each brand's goals—and designed to create value far beyond a logo on the car.
Redline Oil
7 YEARS OF PARTNERSHIP
A long-term relationship spanning multiple stages of Jasmine's career, integrating Red Line through competition, content, product use, appearances and fan engagement.
CAR + FIRESUIT • CONTENT • APPEARANCES • HOSPITALITY
7+ YEARS
Continuous Partnership
PEP BOYS
360° NATIONAL ACTIVATION
A major multi-vehicle partnership activated across approximately seven primary races through race-car branding, retail appearances, content, hospitality and NHRA's All-Star Callout.
3 RACE VEHICLES • ~7 PRIMARY RACES • RETAIL + DIGITAL
AWARD-WINNING
360° Campaign
Pleasanton ready mix
LOCAL STORY. NATIONAL REACH.
A Sonoma primary partnership supported by a concentrated two-day Bay Area media campaign that turned Jasmine's hometown story into widespread regional and national coverage.
560 Media Mentions
10.4M Total Reach
$520K Publicity Value
July 23–31, 2024
FEATURED IN
Jasmine’s story and impact have been highlighted across major media platforms.
ready to go 330 mph with us?
Let’s build a partnership around your goals. From brand exposure to VIP hospitality, content and more—we’ll create a program that delivers real value.